Internode are doing a new ad campaign to try and lure BigPond customers across to their service. Whilst most ad campaigns are to try and get the consumer to buy their product, there needs to be some truth about the campaign.
One of Internode’s billboards shows a broken down blue Kombi van with an outback landscape. Most people will identify this as BigPond’s “I’ve been everywhere” campaign – BigPond’s wireless NextG service.
What Internode’s slogan reads is “If you’ve been everywhere man, it’s probably time for an upgrade”. Now as you all know, Telstra have the largest NextG network coverage in Australia, so how can you upgrade? Well Internode aren’t offering a wireless service, they are offering their ADSL2+ Easy Broadband plan.
The billboards which reportedly have cost Internode $350,000 will have 29 shown in Sydney and 10 in Adelaide. The second ad campaign’s slogan says “Are you being taken for a ride?” which again shows the iconic blue Kombi van.
Now why would Internode be trying to push an ADSL2+ connection to those in the outback on NextG wireless? They are most likely on that service due to being in the outback and not having decent telephone cabling or too far from the exchange.